Digital Marketing
Online Training

About Digital Marketing Overview

• What is digital marketing?
• Why Industry Most Preferred Digital Marketing ?
• Understanding Digital Marketing Process
• Improving Brand visibility
• Niche Targeted Traffic Concepts
• Implementing Strategies for lead Generation
• ways of Converting Traffic into Leads and sales
• Ways Visitors Engagement

Website Creation

• Website Planning
• Regesterting Domain & Webhosting
• Mapping Domain Name to web Server
• Importence of Responsive
• Importence of Responsive
• Creating webpages & content (Wordpress)
• Integraing themes and Plugins
• Engagement Options

Search Engine Optimization (SEO)

• Domain Registrations
  1)Domain for SEO Standards
  2)Top servers for Hosting Space
  3)Mapping your Domains
  4)Tools to find expired Domains
• Introduction for SEO
  1)Introduction to SERP
  2)Types of search engines
  3)How search engines work
  4)SEO Importance
• Google algorithm and latest Updates
  1)How Google algorithm works
  2)Latest updates of Panda,Penguin & Humming Bird
  3)How Panda,Penguin & Humming Bird Works
  4)Fixing Panda, Penguin & Humming Bird
• On Page Optimization
  1)Keyword Planning
  2)keywords and its importance for seo
  3)Niche Targeted keyword Research
  4)Tools for keyword Research
  5)Tools for Competitor analysis
  6)Steps to Fixing right keywords
  7)Importance of Title tag
  8)Importance of Meta Keyword and description
  9)Website Structure
  10)Static & Dynamic web optimization
  11)Understanding Url's Structures
  12)Importance of Content
  13)Optimizing Web Pages
  14)Importance of Blogs
  15)Creation & Integration of Sitemaps
  16)Goole Analytics and web master integration
  17)Website analysis Check list
• Off Page Optimization
  1)Introduction to off page optimization
  2)Importance of Domain & Page Authority
  3)Importance of Trust flow & Citation
  4)How to increase Domain authority 5)Types of back links
  6)Importance of link building
  7)Types of link building
  8)Do’s and Dont’s of link building
  9)Strategies & Techniques for Link building (Page rank is no more)
• Local SEO
  1)Local Business Listing
  2)Google places optimization
  3)Improving Rankings
• SEO Reports
  1)SEO Tools List
  2)SEO On page & Off Page Audit Report
  3)Monitering SEO Process

Search Engine Marketing

• Introduc􀆟on - Success with AdWord Campaigns
  1)Introducttion to Pay Per Click
  2)Advantages of PPC
  3)Entities Involved in PPC Advertising
  4)Blue Print of a PPC Ad
  5)Properties of a Compelling PPC Ad
  6)General Formula for Calculating PPC
• Landing Pages
  1)Introduction for landing pages
  2)Types of Landing pages
  3)Crea􀆟ng Niche targeted Landing Pages
• Quality Score Defines Your Success
  1)What Quality Score & its importance
  2)How High Should Your Quality Score Ranking?
  3)Google Lets the Users Rank Your Ads by CTR
  4)The Yellow/Pink Top Three Position in Google Ad Words
  5)How You Can Find Out the Quality Score of Your Keywords
  6)How You Can Ensure a High Quality Score
  7)Landing Page Quality Score Guidelines
• Adword billing Account and Campaign Structure
  1)Building the Account
  2)Prepay Budget
  3)Post-pay Budget
  4)Billing Method
  5)Monthly Invoicing
  6)Keyword Grouping
• Adwords Tools
  1)Keyword Tool
  2)IP Exclusion
  3)Traffic Estimator
  4)Insights for Search
  5)Ads Diagnostics Tool
• The Google Ad Words Universe
  1)Google Search Partners
  2)Google Display Network
  3)Google Video Network
  4)Google Apps Network
  5)Google Product
  6)Mobile Ad network
• Settings in Google Search AdWords
  1)Locations and Languages
  2)Networks and Devices
  3)Bidding and Budget
  4)Delivery Method (Advanced)
  5)Ad Extensions
  6)Location Extension Example
  7)Call Extension Example
  8)Advanced Settings
  9)Ad Delivery: Ad Rotation, Frequency Capping
• Settings for Google Ad Words Search Campaign!
  1)Language
  2)Networks
  3)Bidding and Budget
  4)Ad Extensions
  5)Advanced Settings
• Keywords
  1)Broad Match Keywords
  2)Broad Match Modifier
  3)Phrase Match
  4)Exact Match
  5)Keyword Research
  6)Let Google Work for You
• Negative Keywords
  1)How Do Negative Keywords Work?
  2)Sculpt Campaigns with Negative Keywords
  3)Building a Great Negative Keyword List
  4)How Do You Add Negative Keywords?
• Google Ad Words Campaign Tracking
  1)Google Ad Words Conversion Tracking
  2)Linking with Google Analytics
  3)Impor􀆟ng Goals from Google Analytics
  4)Ad Words Search Funnel
• Bid Management and Your Daily Budget
  1)How to Set the Right Bid the First Time
  2)The Ad Words Auction
  3)Determining Your Daily Budget
  4)Small Trick for Campaigns
  5)Ad Group Level vs. Keyword Level Bid Management
• Landing Pages–The Google Ad Words Extension
  1)Test Your Current Landing Pages
  2)Replicate Successful Ads and Their Wording
  3)General Landing Page Advice
  4)Remember Your Quality Score
• Optimizing Your Ad Words Campaigns
  1)It's All One Big A/B Test
  2)How Much Time Do You Need?
  3)Ad Optimization
  4)Bid Management
  5)Expanding Your Keyword List
  6)Negative Keywords
  7)Include Current Offers and Quality Score Optimization
  8)Importance of Conversion Tracking
• AdWords Editor
  1)Introduction & Importance of Adword editor
• My Client Center (MCC) Account in Google Ad Words
  1)How Do You Get an MCC Account?

Social Media Marketing

• Overview of Social Media Marketing
  1)Introduction
  2)Promotion Types
  3)Importance of landing Page
  4)Tools that you should use in Social Media Marketing
• Facebook Marketing (B2B & B2C Promotions)
  1)Introduction to Facebook advertising in 2016
  2)Analysing your Competitive Facebook ads
  3)Working on power editor tool
  4)Creating Facebook ads
  5)Generating Facebook Ads Reports
  6)Create Instagram Ads using Facebook Ads
  7)Analysing and optimizing Instagram Ads
• LinkedIn Marketing (B2B Promotions)
  1)Introduction to LinkedIn Ads
  2)Competitive analysis on LinkedIn Ads
  3)Creating LinkedIn Ads
  4)Generating Analysis Reports
• Twitter Marketing
  1)Twitter Ads Campaign for Business
  2)Analysis Report

Online Display Marketing

• Overview of Display Ads
• Importance of Display Ads
• Types of Display Ads
• Display VS Contextual Ads
• Working with Display AdNetworks
• Tracking & Measuring ROI
• Generating Reports
• Multiple ad formats, targeting criteria and remarketing
• Learn to advertise video on YouTube using AdWords
• Advertise on the display network using the mobile platform

Email Marketing

• Why Use Email Marketing at All
  1)Why Use a Professional Email Marketing Service?
  2)Blue print of Email Marketing
  3)Why to choose Email Marketing
  4)Importance of Advertising Industry
  5)Difference Between Email Marketing and Advertising?
• Types of Email Marketing
  1)Opt-in email
  2)Double-Opt in
  3)Broadcast email
  4)Auto Responder email
• Setting up Email Campaigns
  1)Creating Landing pages
  2)Design and construction
  3)Completion, testing and sending
  4)Creating bulk emailing campaign
  5)Advanced Tracking Segments
• Tips for Email Campaign
  1)Spam Violates
  2)Guidelines for CAN-SPAM Compliance
  3)Tips to send emails directly to inbox instead of spam folder
  4)Top email marketing software’s list
  5)Implementing A/B testing to increase ROI

Online Reputation Management

• Introduction to ORM
• ORM Importance
• Understanding ORM Concepts
• Dealing with criticism online
• Top 10 ORM Commandments
• Creating positive brand image online
• Monitoring Tools for ORM
• Top Examples of ORM

Google Analytics

• Overview of Google analytics
• How Google analytics works
• Overview of Google analytics structure
• Importance of analytics insights
• Importance of cookie tracking
• Google Analytics Cookie Usage on Websites
• Google analytics account set up
• Integration of analytics code in website
• Importance of goals and conversions
• How to setup goals conversions?
• Bounce Rate & Exit Rate Importance
• Set up funnels in goals
• Integrating adwords and analytics account
• Importance of funnels
• Marketing Strategies via Google analytics
• Introduction to Tag Manager
• How to set up link tagging
• Importance of filters and segments
• Monitoring traffic sources & behavior
• Web Analytics Reports

Mobile Marketing

• Mobile app fundamentals
  1)Introduction for mobile apps for business
  2)Platforms Apps development
  3)Types of Apps Stores
• Launching App like Pro
  1)Ways to launch App
  2)Pros and Cons of App
• Make Money from App
  1)Free VS Paid installs
  2)Making money from App
  3)Strategies for Making money from App
• APP Store Optimization
  1)Introduction
  2)Keyword Research
  3)Competitive Analysis
• Ways to promote and market your app
  1)Increasing Positive app signals
  2)Strategies for Reviews to rank higher
  3)Improving Apps download regularly
• Apps tools
  1)App analysis tools
  2)App keyword research tools

Affiliate Marketing

• About Affiliate Marketing
• Models of Affiliate Marketing
• How to generate Leads and convert leads
• Affiliate Marketing Strategies and secrets
• Ge􀆫ng started as an affiliate
• How to make money in affiliate marketing
• Top affiliate networks
• How to get approved as an affiliate by top affiliate networks

Making Money with Adsense & Blogging

• Adsense Overview?
• Gettng Approved from Google Adsense?
• Google Adsense approval Tips & Tricks
• Gettng into Adsence Account
• Knowing the Structure of Adsence Account
• Importance of Placing Ads on your Web & Blog
• Make Money Online : Secret Methods

Content Marketing

• Introduction to Content Marketing
• Successful Content Marketing
  1)Plan Long Term
  2Observe Other Examples
  3)Media You create to share your brand’s story online
• How Measuring the Success in Content Marketing
  1)Building Buzz
  2)Adding Customers
  3)Making Money
• Important Platforms and Tools for effective Content
• Top Content marketing strategy process
  1)How to write Excellent content
  2)Keyword R&D for Content Marketing
  3)Optimizing content for search engines
  4)How to market your own content
• How to use content in Email Marketing
  1)Best ways to write attractive headlines & Subjects
  2)Top examples of attractive headlines & Subjects

E Commerce Marketing

• Overview of Eommerce
• Top 5 Ecommerce websites
• Ecommerce Trend in India
• SEO for E commerce websites
• Importance of Affiliate Marke􀆟ng in E Commerce
• Ecommerce marke􀆟ng strategies
• Casestudies on Ecommerce websites